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Facebook for Business

Concise Training

£118.80 PER COURSE

What will I learn?

Learn how to use Facebook to help promote and market your business. This course is suitable for anybody but is particularly suitable for EAs, PAs, Marketing Assistants and entrepreneurs as well as those involved in PR, event management and promotion.

This comprehensive Facebook for Business E-learning course will guide you through how to use Facebook more effectively as a marketing tool for your business. You will carry out research about why you want to use Facebook and what you want to achieve from using it as a marketing tool.

The course covers everything you need to know to get started with your business marketing on Facebook. You will learn how to create both personal and business profiles that are optimised. You will learn about Facebook Groups and Business Pages, how to attract an audience and what content to use and the right time to post.

When you purchase the course you will get

- Unlimited access for 12 months

- 12 months access to the Concise Training Facebook Support group for tips and tricks to use LinkedIn as well as other social media channels

- Support by email

- An assignment to complete with individual feedback

- 15 hours of accredited CPD

The content is broken down into manageable learning objects:

Learning Object 1: Facebook Basics

  • What is Facebook and why use it?
  • Are people leaving Facebook?
  • Ways to engage on Facebook
  • Facebook for personal use
  • Facebook for Business use
  • About Facebook Groups
  • Which profile to use

Learning Object 2: Personal Facebook

  • Creating a Facebook personal account
  • Facebook terminology
  • A Facebook personal timeline
  • Setting personal security
  • Finding friends
  • Using lists
  • Status updates
  • Facebook Stories
  • Facebook for Mobile
  • Using Facebook Groups

Learning Object 3: Facebook for Business

  • Social media marketing
  • Facebook for Business
  • Groups or Business pages?
  • Business Page vs Personal Profile
  • Keywords
  • Creating a Business Page
  • Improving your Business Page
  • Status updates
  • Local pages
  • Events
  • Facebook Apps
  • Managing Business Page issues

Learning Object 4: Developing Engagement on a Business Page

  • Attracting an audience
  • What to post
  • When to post
  • Using images
  • Improving engagement
  • Pages to watch
  • Running competitions on Facebook
  • Advertising on Facebook
  • Facebook for Mobile

Learning Object 5: Measuring Engagement on a Business Page

  • Embedded posts
  • Measuring the success of a Business Page
  • Measuring advertisements
  • Ad relevance
  • Analytics App
  • Understanding Facebook Insights
  • Best practice on Facebook

Support from Concise Training is available via our online forum, email and Skype.

What do I need to know?

You will need access to the Internet.

Course info


Course Provider Diploma/Certificate/Award (this must include an assessed element)

Study Hours

14 hours

Study mode




Total time for completion

12 months

More info on price

includes VAT

Who runs this course?



Concise Training have been teaching businesses and individuals to use social media and digital marketing since 2009. Unaccredited Courses We first created our short unaccredited e-learning courses in 2012 - updating them every six months (In January and July) since.  The courses have been taken by over 2,000 learners either through Concise Training directly or through our partners - Pitman Training Group, The Distance Learning Centre and Business Excellence International. Purchasing a course directly from Concise Training has the added benefit of email support from the Concise Training team.  Although the courses are kept as up to date as possible, the nature of the sector involves daily changes to the

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